由九位处于业界领导地位的创意总监、艺术总监和作家组成评审团，作品将在Communication Arts广告年度奖图册上发表，这个图册展示了250页最好的印刷品广告和海报、影视作品。每年12月开始出版，出版7万4千册。
费用
Consumer Magazine Advertising: $30 single entry/$60 series
Consumer Newspaper Advertising: $30 single entry/$60 series
Trade/Institutional Advertising: $30 single entry/$60 series
Poster/Advertising: $30 single entry/$60 series
Sales Promotion/Advertising: $30 single entry/$60 series
Self-Promotion: $30 single entry/$60 series
Television Advertising: $80 single entry/$160 series
Radio Advertising: $80 single entry/$160 series
Online Advertising: $80 single entry/$160 series
Public Service: $30 single entry/$60 series/$80 single TV or radio entry/$160 TV or radio series
Integrated Campaign: $200
Non-Traditional Advertising : $30 single print entry/$60 print series/$80 single video entry/$160 video series
要求
All work must have been printed, published or aired for the first time between June 3, 2005 and June 2, 2006. Publication means an ad appeared in a form of mass media exposed to a substantial audience. Entries may originate from any country, but we need an English translation for the jurors. Submission of entries acknowledges the right of Communication Arts to use them for publication and exhibition.
影视作品
Submit television commercials and motion graphics on 3/4" U-matic NTSC, Beta SP NTSC, DVD NTSC (viewable on a standard dvd player) or CD-ROM. Include 10 seconds of black, no slates or bars. Single entries must be on individual cassettes/disks. Series should be edited together on one cassette/disk with 4 seconds of black between each entry. Computer-based formats such as Quicktime or Flash should have a maximum screen size of 1024(h) x 768(v). Radio commercials should be submitted as WAVE or AIFF files on CD-ROM. Series should be submitted as one file with 2 seconds of silence between each spot. Tape Form B to the outside of each disk/video case.
平面作品
Submit ad tearsheets or proofs, unmounted and trimmed as they appeared. Do not tape series together. Send annual reports, brochures, folders, books, catalogs, etc., in bound form. For posters over 18" x 24," packaging, displays, signage, submit JPG files with a resolution of 1024(H) x 768(V) on CD-ROM. Trademarks must be centered on an 81/2" x 11" sheet. Place the company name and nature of the business next to the mark.
Accepted Entries
Only accepted entries will be notified on or before September 12, 2006. Complete credits and any necessary material for the best possible reproduction in the Annuals will be requested at that time. Award of Excellence certificates for firms, individuals and clients will be mailed in January 2007.
Preparation of Packages
Address packages to Communication Arts Advertising Annual 2006. Non-United States contestants should mark each package “Materials for Contest Entry. No Commercial Value.” No provision will be made by CA for U.S. Customs or airport pickup. International entries should be sent by post or international courier. All entries must be received by June 2, 2006.
How the Judging Takes Place
The nine jurors work in screening teams of three. Each category is distributed into three parts so each group screens one-third of the entries.
Print entries are spread out on tables by category. Most categories require several room setups. Each juror views the entries independently. Any juror can put an entry into the final voting by picking it up from the table. Television, radio and slide entries are selected by checking an “in” or “out” column on prepared scoring sheets.
For finals, all nine jurors work as a single team. In one hall, print entries are again spread out on tables by category. Two paper cups, one white and one red, with slots cut in the bottom, are placed upside down to the right of each entry. White cups are for “in” votes, red cups for “out” Each juror votes with different colored ceramic tiles by putting his or her tile in the appropriate cup.
After all the jurors finish voting on print, they move to another hall for television, radio or slides. Again, voting is done by each juror checking the “in” or “out” column on scoring sheets.
Meanwhile, in the print hall, if the votes do not total nine, a check of the tile colors tells the Communication Arts staff which juror has inadvertently missed that piece and he or she is called back to vote.
After the judges make their selections, their votes are tallied. A simple majority is usually required to place a finalist into the Annual.
截止日期 2006年6月2日
联系competition@commarts.com要求传真参赛表格
参赛表格下载PDF格式http://www.commarts.com/CA/download/entryForm_desAdv.pdf